Persuasive Techniques
Description |
Example |
How this persuades |
Adjectives: Describing words, used to make something seem more extreme |
“The fire burnt the house down” versus “The raging and violent fire ripped through the beloved family home” |
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Alliteration: The repetition of words with the same letter |
“horrendous and heartbreaking” “savage and serious attacks” |
“hammers” the point you want to make |
Appeals: Appealing to peoples: Emotions and their… Desire to be healthy Desire to follow tradition Desire to look good Desire to seem smart Desire to feel accepted Fear of change Compassion Fears Patriotism Safety Family values |
Give at least 3 examples |
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Anecdotes: Short, personal stories or observations |
Helps to illustrate/back up a point / piece of evidence |
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Everyday language: Colloquial / slang |
Makes the writer seem ‘down to earth’/able to connect with certain people |
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Exaggeration: Exaggerating or overstating facts etc |
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Rhetorical question: A question with an obvious answer |
“Do you really want perverts lurking the streets and being close to our children?” |
Value |
Repetition: Repeating a single word a number of times |
“Stop this government, stop this madness, stop this unfair treatment” |
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Puns: Play on words |
“A trying year for rugby” “Our products suck” - Hoover |
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Logic: A well-structured argument, with good, solid and credible evidence |
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Expert opinion: Using facts/figures/quotes from experts to back up your opinion and evidence Statistical Evidence: Using statistic from credible sources |
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Inclusive language: “We”, “us” |
Involves the reader, implies can be achieved together |
techniques_table.doc | |
File Size: | 35 kb |
File Type: | doc |